Our Story

HISTORY

Yumaki was started late 2009. Our Swedish founder Jakob Lennartsson had a dream to reinvent the most personal everyday item - the Toothbrush. He wanted to make the toothbrush into an stylish designed product that reflected people's personalities. An efficient toothbrush free from unnecessities and false promises. An beautiful toothbrush that could stand proud and complete the modern bathroom.

A product you want to use, not have to use.

What started as a range of colorful designer toothbrushes, evolved into one-of-a-kind unique handles no one else in the world has and more innovative high quality oral care products inspired by modern lifestyle to complete the range.

Today Yumaki is sold in selected stores in over 23 countries around the world, have been featured in many well established magazines and publications and can be seen in the bathroom of the rich and famous.

Our mission is to create unique high-quality oral care with style.

 

QUALITY

Yumaki takes quality very serious and follows all international production standards for professional dental care products. We keep in constant contact with all suppliers and make sure to select only the ones that have the best material and state of the art machines.

Since we produce products from different materials such as sugar cane plastic, bamboo, recycled plastic etc we make sure the quality and process is the most suitable for that particular product.

 

OUR TOOTHBRUSHES

All of our toothbrushes are unisex since we believe that both men and women can have the same style and like the same things.

The unique Scandinavian product design makes the toothbrushes more hygienic than other toothbrushes since the bristles never touches any surface even if the toothbrush lays on it's side.

They all come with a hole in the bottom made to fit Yumaki accessories for more advanced oral care, such as the Interdental brush and Single tuft brush.

Each Toothbrush are manufactured using different materials and stiffness that is specified clearly on the product-page.

 

FOUNDER

JAKOB LENNARTSSON
General Director of Yumaki

Jakob worked as a designer and creative director for many years before he stumbled across the old fashioned oral care industry. He is a true entrepreneur with a strong design and product background. Combining the best in business with the best in design. He is the inspiration and the natural leader in the company.